Honeyweb Blog / Inbound Marketing
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Inbound Marketing Trends You Want to Know About
Inbound marketing strategies have proved immensely successful.
The first search engines didn’t launch until the 90s with 'Archie' (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998).
It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999.
By Brad Friedman
socialmediatoday.com
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Inbound Marketing vs. Outbound Marketing
When the majority marketers today talk about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
So what is outbound marketing?
Outbound marketing includes trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.
In other words, these methods are described as "outbound marketing" because marketers push their message out far and wide hoping that it resonates with that needle in the haystack.
Brian Halligan believes outbound marketing techniques are getting less and less effective over time for two main reasons:
- People are being inundated with too many marketing interruptions each day
- The cost of coordination around learning about something new using the internet is much lower than attending a seminar or flying to a trade show in Las Vegas
Instead, he advocates inbound marketing.
Learn why by reading the full article here. Source: Brian Halligan
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