Honeyweb Blog / Ideo Metrics
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New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics
Video is the best performing, most engaging, optimal content type to go for on Facebook. Right?
Everyone in digital marketing knows this, with many data reports - both from Facebook and from third-party organizations - showing that video drives more interaction.
But are people actually watching as much video on Facebook, or has Facebook deliberately mislead publishers over the amount of video content its users consume?
By Andrew Hutchinson
socialmediatoday.com
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