Honeyweb Blog / Hypothesis Development
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
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A Behind-the-Scenes Look at Creating an A/B test
These are the words of Flint McGlaughlin in this replay of a live interactive session on Hypothesis Development.
McGlaughlin and his YouTube participants work together to construct an AB test to decide which email copy will receive the greatest amount of clicks.
This is the first in a two-part series on test development.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
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