Honeyweb Blog / Headline Writing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Zen of Headline Writing
The headline is the molecular unit of optimization.
If you can write a good headline, you already have a good understanding of the fundamental principles of marketing.
Learn the series of micro-yes(s) your headline should elicit from the customer before they reach the call-to-action.
By Linda Johnson
marketingexperiments.com
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