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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Abbott Spoofed In Indiana Jones Send-Up

It’s been a rather unpleasant past seven days for the former PM Tony Abbott and to add insult to injury he’s been parodied (yet again) in a marvellous send-up using footage from the original quartet of Indiana Jones films.

The work is by political satirist and motion graphics editor Huw Parkinson whose YouTube clips regularly appear on the ABC’s Insiders program.

Abbott Spoofed In Indiana Jones Send-Up

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Google’s New Logo Is Its Biggest Update In 16 Years

GOOGLE HAS A NEW LOGO THAT DITCHES THE OLD SERIF LOOK, AND REACTS TO YOU IN ALL CONTEXTS.

You will very soon notice that Google has a new logo that’s sleeker, brighter, and for the first time, animated. And then, you probably won’t notice it at all.

Google’s New Logo Is Its Biggest Update In 16 Years

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Google Australia Reveals The Things We Searched For Most In 2015

Search engine behemoth Google has given B&T an exclusive look at the words, things, businesses we Australians are most likely to search for.

The results detailed in full in the latest print edition of B&T make for interesting insight into the Googling habits of Aussies.

Google Australia Reveals The Things We Searched For Most In 2015

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Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

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6 Ways to Use Google+ to Increase Your Visibility

Do you use Google+ for your business? Interested in ways to get more exposure?

With a few simple tactics, you can extend your reach on Google+ and attract additional followers.

In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.

6 Ways to Use Google+ to Increase Your Visibility

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SEO Strategy During A Website Redesign Or Migration

Launching a new version of your website? If so, check out columnist Thomas Stern's basic guide to preserving your SEO equity in the process.

Whether you’ve decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. Website relaunches, especially those that involve a change of domain, can dissolve a brand’s digital footprint and negatively impact sales driven from search.

SEO Strategy During A Website Redesign Or Migration

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The Future Is Intelligent Advertising

What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the way we do paid search.

In its earliest form, the Internet represented a land of boundless opportunity. Fire up MSN, ask “the Internet” a question, and back comes the answer. Interested in garden gnomes, Japanese cuisine, or classical guitar? No problem; just open up your web browser, and there’s a selection of websites for you to browse for hours on end.

The Future Is Intelligent Advertising

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