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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
Apple And Google Top Best Global Brand Report
For the third consecutive year, Apple and Google have topped the annual Interbrand Best Global Brands report.
Technology brands dominated the Interbrand report this year, representing more than one-third of the report’s overall value. Including number one brand Apple and number two Google, technology brands filled four of the report’s top 10 spots.
Why Adblocking Will Kill The Traditional Model (& Why It’s Great News For Marketers)
“Your 10-year free trial is over” is how one wag famously described the internet when news publishers started putting their sites behind paywalls a few years back.
And now, with the advent of adblocking software, content publishers who rely on click-through revenues from their banner ads are going to need to find lost revenues elsewhere.
23 Social Media Tools Experts Use to Streamline Their Marketing
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?
Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media.
Some 46% CFOs Think Their Business Could Fail In The Next Few Years, Thanks to Disruption
Nearly half of chief financial officers (CFO) are concerned disruption could cost them their business, according to a new white paper commissioned by American Express.
Services such as Uber and Airbnb are classic examples of a dramatic shakeup in their respective markets, and with 50 per cent of CFOs stating disruption has had a negative impact on their business, companies need to give it some tough thought.
How to Write Headlines That Convert
Key discoveries from a meta-analysis of 15 years of behavioral research.
A first impression is essential when getting to know something unfamiliar – such as a person, a new place or a book. Why would a website be any different?
Coca-Cola Becomes First Brand To Buy Emoji On Twitter
Coca-Cola has become the first brand ever to pay for a Twitter emoji, after it purchased a picture of two Coke bottles clinking under the hashtag #shareacoke.
After it went live on Friday, the global soft drink manufacturer claimed a world record for the “largest Twitter cheers!”
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