Honeyweb Blog / Google
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
55% Don’t Recognise Paid Ads in Google
55% of searchers don’t know which links in the SERPs are PPC (pay-per-click) ads, according to a new survey.
Up to 50% of users shown a search engine results page (SERP) screenshot do not identify paid ads.
In February it was found that out of 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: Do you know which links on the Google search results page are paid adverts?
This figure has now changed to 55%.
Click here to read full article. Source: Search Engine Watch
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Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study
Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking factors are becoming more personalized, content relevance is paramount, technical factors are still as important as ever, and backlinks are seeing a downward trend in importance.
I will recap some of the top sections of the report in this post, but the exceptionally detailed 63-page report deserves to be read in full if you have the time to do so.
By Matt Southern
searchenginejournal.com
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
F-Patterns No More: How People View Google & Bing Search Results
How do people view search results? The answer to this questions brings great insight to those trying to make money on search marketing, whether SEO or PPC. We conducted a new eye tracking study to find out.
There have been a few eye-tracking and mouse-tracking studies done on search behavior in the past. Of course, you’re probably familiar with the F-Pattern uncovered by NN/g years ago.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?
Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
![Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Get_A_Better_ROI_From_Your_Marketing_Budget_With_Google_Adwords.jpg)
Google Has Spoken: Here Are Your Top Searches From 2015
Oh Australia, you absolute weirdos. The year is coming to an end and you’re still unsure of who the Prime Minister is and how to screenshot.
Yep, Google has released its Year In Search: The Moments That Defined 2015.
Google Takes A Look At The 2015 Trending Christmas Gifts
Google has released data about the top gifts trending on its Search bar in the United States- it looks like our American counterparts are searching for smart TVs, drones and adult onesies.
Americans are searching for 90s clothing including bomber jackets and Levi jeans. “Looking at this year’s top-trending apparel list you’ll be forgiven for thinking we’ve gone back to the 90s,” said Google data content and insights guy Brad Johnsmeyer.
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