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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Search on Android Loads Repeated Searches Twice as Fast

Google’s search results on Android now use a web browser technology called Service Worker to cache repeated searches.

By utilizing Service Worker, repeated search results now load twice as fast.

VentureBeat reports that Google shared this information at Pluralsight Live in Salt Lake City, Utah.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Search on Android Loads Repeated Searches Twice as Fast

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3 Creative Uses of Google Image Search to Boost Traffic & Acquire Links

Google Image Search gets no love in comparison to the Google search network.

We want better rankings. We have to beat that competitor into Position 3 or 2.

Optimizing metadata and looking to improve CTR are of top importance while images get left in the dust.

By Brad Smith
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

3 Creative Uses of Google Image Search to Boost Traffic & Acquire Links

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Why Author Reputation Matters More Than Ever for Search

Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them.

The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.)

One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship.

By Mark Traphagen
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Why Author Reputation Matters More Than Ever for Search

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SEO Cost Calculator: How Much Should You Budget for SEO Services?

How much should you budget for SEO services?

Countless business owners and SEO service providers struggle with this question every day.

Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely.

By Chuck Price
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO Cost Calculator: How Much Should You Budget for SEO Services?

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5 Ways to Optimize for Personalized Search

Everyone is different. So why should Google’s search results be the same for every individual?

That, in a nutshell, is the idea behind search personalization.

It can be handy when search engines better understand what you like (and what you don’t).

By Aleh Barysevich
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

5 Ways to Optimize for Personalized Search

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How to Improve Your SEO with a Topic-Driven Content Marketing Approach

The industry is rapidly moving from a keyword-focused approach to a topic-driven model.

Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this.

In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search.

By Kristopher Jones
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

How to Improve Your SEO with a Topic-Driven Content Marketing Approach

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SEO Best Practices: How to Create Awesome Meta Descriptions

Since the early days of SEO, meta descriptions have been an important optimization point.

Google continues to maintain that meta descriptions don’t help with rankings whatsoever.

But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. 

By Brian Harnish
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO Best Practices: How to Create Awesome Meta Descriptions

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