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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

SEO for Events: 5 Tips to Increase Visibility & Boost Attendance

Events are amazing, they bring people together so they can share in a live experience.

If you do marketing for a company who organizes events, then you really need to be aware of how you can reach your audience and get as much visibility in Google search.

You need to learn about the search engine result features that exist for “events” based searches.

By Wells Yu
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO for Events: 5 Tips to Increase Visibility & Boost Attendance

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Google’s Shift from Answers to Journeys: What Does It Mean for SEO?

From dog training to fidget spinners, when users look for information, they usually start their journey with a Google search.

It used to be that Google’s algorithm tried its best to give users the answersthey were searching for.

However, today, things aren’t that simple. Why the Change to Search Journeys?

By Jason Hennessey
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Google’s Shift from Answers to Journeys: What Does It Mean for SEO?

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How You Can See Google Search Results for Different Locations

What you and I are likely to see in Google differs a lot even if we search for the same thing.

This makes perfect sense to users who often search Google for places and services nearby.

At the same time, this leaves marketers blind to what customers really see in Google in all the different locations their business targets.

By Aleh Barysevich
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

How You Can See Google Search Results for Different Locations

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12 SEO Goals for 2019: Ideas That Will Inspire You

It’s a new year, which brings new goals and a lot of reflection.

As 2019 kicks off, it’s time to consider your SEO goals — whether those are for you personally, as an SEO professional, or goals you have for projects.

Therefore, not only will you see some of my SEO goals for 2019 weaved into this article, you will also see a compilation of goals from SEO professionals around the globe.

By Mindy Weinstein
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

12 SEO Goals for 2019: Ideas That Will Inspire You

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How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles.

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count.

When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.

By Michelle Morgan
unbounce.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

How To Write The Best Google Ads Copy & Back It Up on Landing Pages

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A Small Business Owner’s Guide to SEO

You’re a small business owner.

You started a company to do what you love and now you find yourself wading through tasks that have nothing to do with it.

We’ll be looking at some of the top principles of SEO that every small business owner should be aware of.

By Dave Davies
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

A Small Business Owner’s Guide to SEO

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Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank well in search results has never been more difficult.

There is also Google’s Local Pack, which pushes down the first website search result below the fold.

This section has been cut down from seven businesses and may also contain ads, as evidenced in this screenshot:

By Kevin Rowe
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Top 25 Local Search Ranking Signals You Need to Know

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