Honeyweb Blog / Google Analytics
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
How to Get Started with Google Tag Manager (Part 1)
As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. [Tweet It!]Fortunately, Google Tag Manager makes it easy.
Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. The truth is that once you understand the basics, it essentially becomes a second language.
Google Analytics Health Check: Is Your Configuration Broken?
Peter Drucker famously said, “What gets measured gets managed.” But what if your measurement data is incorrect? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really… you’re not?
The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken.
How To Better Measure B2B Lead Generation
When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store.
Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites, you can also learn a lot about B2B lead generation if you’re using analytics correctly.
Google Analytics: How to Know If Your Marketing is Working
Do you use Google Analytics? Want to know how data can help improve your marketing?
To learn how to measure what’s working with Google Analytics, I interview Christopher Penn
9 Google Analytics Tips to Improve Your Marketing
Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics?
Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.
In this article I’ll share nine tips to help you get more out of Google Analytics.
How to Measure Your Social Media ROI Using Google Analytics
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics?
In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
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