Honeyweb Blog / Google Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Alphabet/Google’s Profit Soars 21 Per Cent
Alphabet, Google’s parent company, has reported its fastest growth rate in two years as companies bought more ads on its search engine and other products, plus users clicked more on those ads.
Alphabet revenues rose 21 per cent to $US21.5 billion in the second quarter over a year prior. Excluding payments to advertising partners, revenue was $US17.5 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
Why Google’s All Set To Shape SEO & How Your Brand Will Be Left Behind
In this guest post, John Vlasakakis (pictured below), co-founder and senior strategist at digital marketing firm GMG Digital, says things are dramatically changing with SEO and brands and marketers need to get up to date and fast…
This year will see Google continue to shift Search Engine Optimisation (SEO) away from being a ‘cat and mouse’ game where SEO specialists try to ‘game’ Google’s search algorithms to a practice focused on delivering more relevant, useful and in-depth content to users.
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
Why Your AdWords Competitors Are Making More Money Than You
Don’t go green with envy over the success of your competitors’ Adwords campaigns.
I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you.
Whether you’re trying to generate leads, get new SaaS users or make ecommerce sales, there’s an AdWords competitor out there who’s able tospend more than you to acquire new business while also making more money at the same time.
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh?
Most businesses, though, have a much, how shall I say it, slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
![Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/Get_A_Better_ROI_From_Your_Marketing_Budget_With_Google_Adwords.jpg)
7 PPC Mistakes You’re Probably Making (and How to Fix Them)
In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?”
That’s the ultimate goal, right? To craft a PPC ad that’s so compelling people are happy to click it. It doesn’t happen often. If PPC has been around since 1996, why doesn’t it happen more often? Why haven’t advertisers perfected the process? Because the landscape is constantly changing. What you learned 6 months ago could already be outdated information. There’s always a new mistake to make.
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