Honeyweb Blog / Google Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Make New AdWords Conversion Reporting Work for You
Website visits and ad clicks don't matter if you aren't scoring conversions. But how do you know if you're targeting the right audience to get the desired conversions?
Ads are meant to produce traffic, which is meant to convert into revenue. For this reason, it's much more valuable to bring in a smaller, qualified audience than it is to attract millions of unqualified visitors. If only there was a way for marketers to know exactly what's working when optimizing content and messaging for the right audience …
Well, there is.
Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt
2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.
This year, Yahoo has introduced a partial shift [Opens in a new window] from the Yahoo Bing Network to Yahoo Gemini, which gives Yahoo the ability to start selling ads for its search properties and gain more control. More recently, Yahoo also rolled out the new BrightRoll brand [Opens in a new window] , under which all of its programmatic tech has been consolidated. This includes Yahoo data and Flurry analytics, programmatic buying services for Yahoo channels, and more.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
Check out our latest blog post, How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook by Brad Tiller
The Future Is Intelligent Advertising
What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the way we do paid search.
In its earliest form, the Internet represented a land of boundless opportunity. Fire up MSN, ask “the Internet” a question, and back comes the answer. Interested in garden gnomes, Japanese cuisine, or classical guitar? No problem; just open up your web browser, and there’s a selection of websites for you to browse for hours on end.
The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Company officially confirms what many have been anticipating for years.
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
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