Honeyweb Blog / Google Ads
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 Most Important PPC Trends You Need to Know in 2019
2018 was another huge year in the world of PPC marketing.
We saw massive changes at Google, such as AdWords being rebranded as Google Ads;
The new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools.
By Danny Goodwin
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
5 Ways to Increase Your Google Ads Mobile Conversion Rates Fast
Mobile doesn’t just dominate traffic, but it’s also beginning to consume ad spend, too.
For advertisers, that means big change. Mobile advertising isn’t the same as desktop advertising and it shouldn’t be treated that way.
But this doesn’t mean you have to start from scratch or scrap your entire keyword list.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
10 Proven Ways to Increase Google Ads Conversions in 30 Days
The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000.
So for most of us, Google Ads are too expensive to be stupid on.
If you’re going to use them, you need to be all-in on optimizing your budget and maximizing conversions.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
10 Paid Search & PPC Best Practices for 2019
Another year is quickly approaching.
That means now is the perfect time to review current PPC best practices to start improving your performance.
There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program.
By Lisa Raehsler
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Why Optimizing for Quality Score Still Matters & How to Do It
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score.
It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace.
Based on a score of 1-10, with 10 being the very best, the score is available as a column in either your Bing Ads (the company I work for) or Google Ads UIs.
By Christi Olson
searchenginejournal.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
3 Ways to Automate Google Ads Without Knowing How to Code
“The machines are coming, the machines are coming!” …
the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion.
Silly mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management.
By Kirk Williams
searchenginejournal.com
Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.
Facebook Ads vs Google Ads: When To Use Each Ad Network
Google Ads and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity.
By Brad Smith
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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Ian, Nathan, Nat & Tanya
The Earl of Leicester
