Honeyweb Blog / Google Ads
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
10 Amazing Tips to Write Better Mobile PPC Ads
PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little effort.
Now, device targeting is streamlined. But does one size fit all?
By Lisa Raehsler
searchenginejournal.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies.
Target Impression Share is a smart bidding strategy which automatically sets bids according to where the ad will show up.
Advertisers can set bids to have their ads show up at the absolute top of the page, anywhere in the top section of the page.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Marketing Live 2019 – Day 1 Key Announcements
Google Marketing Live 2019 started yesterday, with more than 5,000 attendees from over 68 Countries.
As Premier Google Partner, AdEspresso and Hootsuite were there (and still are today, for day 2 of the event).
This presentation was followed by several more hours of follow-up content to dive deeper into the upcoming changes at Google.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
How to Set Up a Lead Campaign on Google Ads (and Get Results)
So you’ve decided to expand your Lead Campaign on Google ads. Good choice!
Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.
In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Ads Quality Score: How To Raise It & Lower Your Costs
Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement.
Well, improving your Google Ads quality score will help you to do just that.
Google assigns each of your keywords a quality score, which lets you know how well your ads match up with your keywords.
By Animalz
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Ads Update – Here’s What You Need to Know Now
We saw some big Google Ads updates last year. And the trend doesn’t seem to be stopping this year.
One thing was clear from the July 2018 branding shift and message change:
They want to make it easier than ever before to run ads and be successful with Google ads.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions
Google Ads conversion tracking is limited in multiple areas.
If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.
Here are a few common ways that Google Ads conversion tracking is messing up and how to plug the gaps.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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