Honeyweb Blog / Google Ads
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 2021 Guide to Microsoft Advertising (Formerly Bing Ads)
It’s easy to write off Microsoft Advertising (f.k.a. Bing Ads) in favor of Google Ads when you’re planning a new ad campaign.
But that’s not all. Currently, Bing Ads reaches 44 million desktop users that Google Ads doesn’t.
This tells marketers something crucial: when you ignore Bing Ads, you limit your marketing reach.
By Mark Quadros
adespresso.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
10 Classic Tips to Write Effective Google Ads Copy
Human behavior drives classic marketing principles.
Here's how to use this knowledge in Google Ads copywriting for better-performing ads.
At one time or another, we all get writer’s block when it comes to PPC and digital ad creative.
By Adam Proehl
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Ads Attribution Models: Which Is Right For Your Campaign?
Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling can help you better understand how, when, and why people converted on your ads on Google.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Responsive Search Ads Are Now Default Type for Google Ads
Responsive Text Ads will now be the default ad type created in Google Ads.
Advertisers can still create new Expanded Text Ads and edit existing ones.
What Does This Change for Advertisers?
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance?
In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict.
A former Googler shares his script for measuring the impact.
By Frederick Vallaeys
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Use Google Ads Keyword Forecast Tool for Predictive Keyword Research
Want to stay ahead of the curve?
Learn how the Google Ads Keyword Forecast Tool can help you narrowing down future potential for any keywords in SEO and paid media.
Here’s a rundown of this tool and how to use it to your advantage.
By John Lincoln
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Ads vs. Google Ads: Which Is Better?
There are several ways to evaluate where your media budget should go between Google Ads and Facebook Ads.
It’s one of the most common questions businesses ask when expanding their paid media presence.
Here's what to think about and calculate.
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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