Honeyweb Blog / Google
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google May Be Forced to Reveal its Search Algorithm to an SEO
Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.
Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm.
Not only would Google have to hand over the details of its algorithm, it would have to hand them over to a working SEO consultant.
By Matt Southern
searchenginejournal.com
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Google: Site Changes Can Take Months to be Reflected in Search Results
Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms.
So, if site changes were implemented around the same time as a known Google algorithm update, any gains/losses in traffic are not necessarily a result of the recent site changes.
This topic came up during a recent Google Webmaster Central office-hours hangout where two site owners brought up similar concerns.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Introduces Breadcrumb SERPs
Google has updated the search results pages by adding breadcrumbs to the top of the page.
The breadcrumbs are triggered by informational search queries and are accompanied by images.
This search display update is a dramatic step away from how Google displays search results. The change is apparently part of an evolving mobile first version of Google.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Google Explains Why Rich Snippets Are Not Showing Up in Search Results
Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.
More specifically, the question was phrased as:
”How do I debug why my Google Rich cards are not appearing when the webmaster console says everything ok and the help article doesn’t apply?”
By Matt Southern
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google AdWords Launches Greater Visibility Into Quality Score Components
While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma.
Marketers have never been able to natively view changes to Quality Score components in AdWords directly. That is — even though expected click through rate, ad relevance and landing page experience scores are the elements contributing to your Quality Score, you haven’t been able to see these individual scores at scale (or for given timeframes) within your AdWords account, or export them into Excel.
By Jennifer Pepper
unbounce.com
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4 Smart Ways to Keep Up With Google in 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?
By Sophia Bernazzani
blog.hubspot.com
We have help over 400 clients Australia wide and would love the opportunity to discuss some ideas with you too. Contact Us!
What Machine Learning Means for Search Ads in Australia
Machine learning is advancing ad tech by leaps and bounds.
At events in Melbourne and Sydney, Tris Southey, product manager for DoubleClick Search, explained how Google's Smart Bidding can help brands run more effective Search campaigns.
thinkwithgoogle.com
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