Honeyweb Blog / Gender Equality
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Facebook Releases New Report on the Benefits of Gender-Positive Messaging
I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands.
Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US
With researchers finding that people responded 8-10% more positively to brands that engaged in gender-positive advertising, among other things.
By Andrew Hutchinson
socialmediatoday.com
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