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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Ways to Increase Sales Using Facebook This Holiday Season

For obvious reasons, the holiday season is the peak time to reach new customers, increase conversion rates, and boost sales. Advertising on Facebook is almost always a good idea, but you always need to have a have strategy and attainable goals behind your campaigns - and at this time of the year, it should be less about awareness, and more about conversions.

Here are five ways to use Facebook to increase conversions this holiday season.

By Katrina Padron
socialmediatoday.com

5 Ways to Increase Sales Using Facebook This Holiday Season

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How to Run a Facebook B2B Lead Ad Campaign

Here’s what you need to know to get started with Facebook Lead Ads for B2B.

Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.

By Robin Selvy Re
socialmediatoday.com

How to Run a Facebook B2B Lead Ad Campaign

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Should My Business Advertise on Facebook?

Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.

And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.

By Brian Hughes
socialmediatoday.com

Should My Business Advertise on Facebook?

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Check out the NEW Ben Holliday #99 (Team Holliday Motorsport) Facebook Page Designed & Constructed by Honeyweb

Ben Holliday has been independently described as “one of the brightest young Karting talents in South Australia”

In 2016 Ben will compete in the Cadet 9 class in the following series; South Australian State Karting Championship, Australian Karting Championship, Victorian Country Series.

Proudly sponsored by Honeyweb

Check out the NEW Ben Holliday #99 (Team Holliday Motorsport) Facebook Page Designed & Constructed by Honeyweb

launch facebook page

How to Incorporate Facebook Live in Your Social Media Marketing

Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect.

Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics.

June 17, 2016 Sam Warren
socialmediatoday.com

How to Incorporate Facebook Live in Your Social Media Marketing

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12 Creative Ways to Use Facebook Cover Images for Business

Do you want to do more with your Facebook cover image? Wondering how other businesses are using Facebook cover images?

Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.

In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.

12 Creative Ways to Use Facebook Cover Images for Business

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Quantium And Facebook Team Up To Measure The Impact Of Media Exposure

Data analytics and strategy firm Quantium has done a deal with social media superstar Facebook to become its Aussie partner when it comes to the measurement of advertising impact on store sales.

Quantium is only the third company in the world to hop into the data-rich bed of Facebook in this capacity, joining Datalogix in the US and the UK’s Dunnhumby.

[B&T Magazine]
Posted byB&T MAGAZINE

Quantium And Facebook Team Up To Measure The Impact Of Media Exposure

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