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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Has Quietly Closed Your Like Gate

Well folks, it was fun while it lasted, but Facebook has decided to take down the like gates.

Sources including AllFacebook.com indicate that starting in November, users can no longer be forced to like a page before seeing its content or entering a promotion. While the announcement may be painful to some, it shouldn’t be a surprise: like gates have been decreasing in popularity for some time now. So if you have been relying on them increase followers, it’s time to find a new strategy for social growth.

Facebook Has Quietly Closed Your Like Gate

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Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes

Facebook users now have additional control options for choosing what they see in their news feed.  

What’s particularly interesting about this is that you can now do the following: “You can filter the view by people, Groups or Pages, or see them all at once.”

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes

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8 Brilliant Facebook Marketing Tactics to Use Right Now

Facebook makes a lot of changes and that can be really frustrating for marketers, especially those of us who do it all ourselves, right? Part of my job is to keep you up-to-date on changes and tactics that will help you successfully navigate your social media marketing.

Remember, more time is spent on Facebook than on any other platform on the web (besides Google). This means that it’s getting easier and easier to market there, because Facebook really does care about making it an effective tool to help you attract your ideal clients. Here’s a list of Facebook marketing tactics that you can use right now.

8 Brilliant Facebook Marketing Tactics to Use Right Now

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5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

Do you use Facebook ads to promote your business? Are you looking to increase your ROI? 

Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

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Facebook earnings beat expectations as ad revenues soar

Facebook comfortably beat Wall Street expectations on Wednesday, announcing that its once-struggling mobile business now accounts for 62% of advertising revenues.

“We had a good second quarter,” said Mark Zuckerberg, Facebook's founder and CEO. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

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