Honeyweb Blog / Facebook Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use the Facebook Attribution Tool to Measure Your Marketing Impact
Want to better understand your customer’s journey across devices and channels?
Have you heard of the Facebook Attribution tool?
In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads.
By Charlie Lawrance
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Pixel plays with Cookies
Facebook is rolling out a new data collection protocol that could overlap with Apple products.
To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari.
In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine Safari data for measuring and optimising social media campaigns.
By Dan Kuseta
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Adds Page and Business Recommendations to Groups
Facebook had added a new 'Recommendations' panel to Groups
Which collects a listing of all the Pages and businesses that group members recommend, and could help facilitate sharing and discovery within trusted communities.
Spotted by social media expert Matt Navarra, when accessed, the new option brings up a listing of all the Pages and businesses recommended by members of that group.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Can Now Evaluate False Headlines Separately from False Articles
Facebook confirmed that it is now able to penalize false news and false headlines separately, after concerns that the two are not always connected.
"Now [Facebook] fact-checkers can either rate an entire story or just a headline as false, although the latter is demoted in News Feed less than the former."
The revision came up due to concerns around a specific case from last month, in which this article from Think Progress was marked as false and subsequently demoted in the News Feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Selling Ads in Stories
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature.
For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats.
Advertisers on Facebook will soon be able to book campaigns through Stories, which will take advantage of its alternate media feed of pictures and video.
By Dan Kuseta
smk.co
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics
Video is the best performing, most engaging, optimal content type to go for on Facebook. Right?
Everyone in digital marketing knows this, with many data reports - both from Facebook and from third-party organizations - showing that video drives more interaction.
But are people actually watching as much video on Facebook, or has Facebook deliberately mislead publishers over the amount of video content its users consume?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Implements New Restrictions on ‘Low Quality’ Ads
Facebook has announced a new set of restrictions, and increased penalties, for brands that publish 'low quality' ads on its platform.
"Low-quality ads on Facebook, create bad experiences for people and don't align with our goal of creating meaningful connections between people and businesses.
So what counts as 'low quality' in a Facebook ads sense?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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