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Honeyweb Blog / Facebook Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

Facebook has a huge load of targeting and ad demographic options.

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

In theory, thanks to Facebook’s billions of users, you can get in front of everybody.

By Paul Fairbrother
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

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Facebook Will Remove Certain Business Page Info Sections as of August 1st

The only constant in Facebook marketing is change

The Social Network has outlined a new business Page update which will see the removal of certain Page information sections

With prompts urging Page admins to integrate those fields into other sections. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Will Remove Certain Business Page Info Sections as of August 1st

READ FULL ARTICLE

Facebook Announces Updated Ranking Factors for Post Comments

We know that more comments and engagement will equate to better organic reach for your posts

As such, where possible, to encourage more engagement from your audience by responding to relevant post comments.

But were you also aware that Facebook also has a ranking system which decides on the display order that your post comments are shown in?

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Announces Updated Ranking Factors for Post Comments

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Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

Facebook's creative team outlined a range of key tips on framing, composition and editing.

But the tips noted are actually fairly universal - while you may not have a film to promote could come in handy for your Facebook ads and Stories.

Check out the full infographic - hopefully it'll get you thinking on how to improve your on-platform content.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

READ FULL ARTICLE

Facebook Provides Community-Building Tips for Brands in New Report

As social media, in general, becomes more self-aware, and shifts towards more private sharing

As opposed to posting everything out in the open - the importance of online groups is rising.

Facebook advises that brands need to redefine how they think about community, offering these key tips on how to boost brand/community connection. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

Facebook Provides Community-Building Tips for Brands in New Report

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Facebook Interest Targeting Expansion: Should You Use It?

Your customers love you and they helped you get where you are, but now it’s time to grow.

You need to expand your reach, finding new people interested in what you offer.

But how do you find the best interests to target for your Facebook ad campaigns? It can be very challenging.

By Paul Fairbrother
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Interest Targeting Expansion: Should You Use It?

READ FULL ARTICLE

What Are the Best Times to Post on Facebook in 2019?

When Are the Best Times to Post on Facebook in 2019?

This is one of those questions with no simple answer, silver bullet, or panacea.

With the growing complexity of Facebook’s ever-changing algorithm, finding the best times to post Facebook has never been more difficult.

By Ana Gotter
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

What Are the Best Times to Post on Facebook in 2019?

READ FULL ARTICLE

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