Honeyweb Blog / Facebook Update
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How To Master Facebook Business Manager (the 2020 Guide)
A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside.
There is a lot to keep up with, and a lot of it seems pretty technical at a first glance.
And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.
By Ana Gotter
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Provides an Update on Its Plans to Connect the World “Inclusive Internet Index”
There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index".
Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web.
Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Looking to Dominate Facebook? Divisive Content May be Key
Want to improve your Facebook reach?
Focus on more divisive, controversial content.
That, unfortunately, would appear to be the best advice based on a recent Vice investigation into how Fox News.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Working on a New Feature to Appeal to Younger Users
Over the last few years, Facebook has gone from 'cool app' to 'visual message board for family and friends'
And with that shift, the platform has been gradually losing its appeal among younger audiences.
Facebook has, of course, tried to win back the youth - they've released Snapchat clones, group video chat apps, even, more recently, a challenger for rising short video app TikTok.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Measure Your Facebook Return on Ad Spend
Are your Facebook ad campaigns working?
Wondering how to accurately report on Facebook ad performance?
In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns.
By Charlie Lawrance
socialmediaexaminer.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Provides New Ad Targeting Options for App Marketers
Facebook has a new option to help app developers target Facebook users who've previously downloaded their app and are likely to re-engage with it after lapsing.
When your business relies on an app for growth, user retention and profitability are top priorities.
That’s why we’re excited to introduce retention optimization to help app advertisers acquire users likely to be highly engaged.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook testing links in Stories
Having not yet found its footing the way Instagram and Snapchat has, Facebook’s Stories is bringing hyperlinks in the hopes of boosting engagement.
At the moment, Facebook’s Stories only boast around 150 million daily users and the new ability to share links via Facebook Stories could be a significant game changer.
As Story features remain a sort of advertising mecca across the most popular social media platforms, Facebook has yet to translate the success of its own sister apps to its flagship.
By Dan Kuseta
smk.co
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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