Honeyweb Blog / Facebook Targeting
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Provides New Ad Targeting Options for App Marketers
Facebook has a new option to help app developers target Facebook users who've previously downloaded their app and are likely to re-engage with it after lapsing.
When your business relies on an app for growth, user retention and profitability are top priorities.
That’s why we’re excited to introduce retention optimization to help app advertisers acquire users likely to be highly engaged.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Will Remove More Than 5, 000 Ad Targeting Options to Stamp Out Discrimination
As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways
The Social Network has this week announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.
We’re committed to protecting people from discriminatory advertising on our platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Suspends Potentially Discriminatory Ad Targeting Options, but Further Concerns Remain
Facebook has this week announced that it’s suspending the ability to target ads by excluding racial groups in order to give them time to investigate the issue.
Again. For the second time in the last year or so, an investigation has shown that Facebook’s intricate ad targeting options can be used to skirt federal laws, specifically in regards to housing.
Last October, a ProPublica report showed that it was possible to use Facebook’s ‘ethnic affinities’ demographic segmentation to eliminate specific racial groups from your ad reach, in violation of the federal Housing Act.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Last Minute Facebook Targeting Tips So Your Brand Can Win Halloween
Halloween's right around the corner, and advertisers will be flocking to the opportunity to win their share of the projected $9.1 billion Americans will spend on the holiday this year.
And with 22% of adults looking for Halloween-related deals online, Facebook ads can be an ideal way to get the message out for respective brands.
Many have already started the push for dollars, and are already seeing results, but there'll also be last-minute wins to be had which can help increase your return.
By Jessica McGlory
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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