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Facebook Tests a New Option Which Would Remove Page Posts from the Main News Feed
Here’s one that’s sure to raise the blood pressure of social media managers everywhere – Facebook is experimenting with a new, alternate News Feed set up
Which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.
The above is a screenshot from Facebook’s expanded ‘Explore Feed’ in Slovakia – note the difference in language in the two descriptions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
New Study Finds Facebook Page Reach Has Declined 20% in 2017
It’s not just you and your Page - according to new research by BuzzSumo
The average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.
BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Announces New News Feed Update to Further Restrict Spammers
Facebook’s continuing to expand its efforts to restrict the reach of spam and misleading content
Announcing yet another News Feed algorithm change, this time solely focused on a practice called ‘cloaking’.
Cloaking is a more advanced spammer tactic – the process uses re-directs, based on the viewers’ IP or other identifier, in order to avoid detection.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites
Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.
Just as Google has moved to give priority to mobile optimized sites, Facebook’s now following suit – and given that some 94% of Facebook users access the site via mobile, the focus makes sense.
So how will Facebook measure mobile responsiveness and use it as a ranking factor?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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