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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it’s “only for rich people”.

Spiegel also reportedly remarked that he didn’t want to “expand into poor countries like India”.

Spiegel has denied ever making such comments, but even if he didn’t say them, the principle behind such sentiment still remains. 

By Andrew Hutchinson
socialmediatoday.com

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Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

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How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook?

Wondering how Facebook Messenger can help?

Indeed, messaging apps are the perfect avenue to engage with customers and prospects. Customer care flows naturally out of those one-on-one conversations.

By Mari Smith
socialmediaexaminer.com

Discover how to use Facebook Messenger as a valuable social customer care tool here!  Contact Us!

How to Use Facebook Messenger for Social Customer Service

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Facebook Adds New Tools and Visual Effects to Messenger Video Chats

Facebook provides a new way for people to use the platform to connect.

And now, Facebook’s looking to give Messenger video chats a boost, adding a range of new filters and effects to help spice up your Messenger video conversations.

In this article, you can see what’s been added.

By Andrew Hutchinson
socialmediatoday.com

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Facebook Adds New Tools and Visual Effects to Messenger Video Chats

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Facebook’s ‘Messenger Day’ How it Works and What it Means for the Platform

Facebook has launched it's Snapchat-like 'Messenger Day' tool to users in Australia - here's how it works.

Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within Messenger. Given the prevalence of such tools now, it makes more sense to label them ‘social storytelling’ features, as opposed to ‘Snapchat clones’, but obviously that’s where the inspiration comes from - as noted by Instagram chief Kevin Systrom on the launch of Instagram Stories:

“[Snapchat] deserve all the credit”

By  Andrew Hutchinson
socialmediatoday.com

Facebook’s ‘Messenger Day’ How it Works and What it Means for the Platform

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How to Run a Facebook B2B Lead Ad Campaign

Here’s what you need to know to get started with Facebook Lead Ads for B2B.

Lead ads are among the newest (and smartest) in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius.

By Robin Selvy Re
socialmediatoday.com

How to Run a Facebook B2B Lead Ad Campaign

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Should My Business Advertise on Facebook?

Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.

And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.

By Brian Hughes
socialmediatoday.com

Should My Business Advertise on Facebook?

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How to Use Facebook Messenger for Business

Do your customers use Facebook Messenger? Wondering how you can help people find you on Messenger?

Recent updates make it easier for businesses to communicate with customers via Messenger’s private, one-to-one messages.

In this article you’ll discover how to connect and engage with customers using Facebook Messenger.

How to Use Facebook Messenger for Business

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