Honeyweb Blog / Facebook Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Ads to Enhance Direct Mail Campaigns
Do you want to reach people based on their physical addresses?
Have you considered combining Facebook ads with direct mail?
In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail.
By Ryan Ruud
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Steps to Get Customers with Facebook Ads [Infographic]
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience.
And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right?
But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![5 Steps to Get Customers with Facebook Ads [Infographic]](https://www.honeyweb.com.au/uploads/blog/ad_fb.jpg)
Facebook’s ‘Game of Thrones’ Video Mask Outshines Similar Campaign on Snapchat
And now, for the latest in Facebook’s ‘anything you can do, I can do better’ battle with Snapchat.
Back in July, before the launch of the seventh season of Game of Thrones, HBO ran a Snapchat Lens and filter as part of their promotion efforts.
According to Snapchat, the Game of Thrones Lens generated over 122 million impressions in a week, with more than 45 million individual users posting or viewing the promotion.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Makes Certain Post Types Ineligible for Promotion as they Hone in on Business Objectives
Facebook has announced that they’re removing the ability to promote certain Page posts as they shift their ad products towards more specific business objectives, as opposed to social stats.
As explained by Marketing Land, up till now, Pages have been able to boost any post on their Page, including change of profile picture updates, watching TV show status, location check-ins, etc.
Facebook says these types of promotions are ‘lesser used’, and importantly, ‘not tied to advertiser objectives’, so they’re removing the ability to use them in promotions in order to put more focus on their other ad types, which do drive direct response.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Adds New Branded Content Tools to Better Facilitate Influencer Marketing
Facebook’s adding some new tools to make it easier for businesses to get the most out of their influencer collaboration efforts.
Last year, Facebook added Branded Content tags, which enable selected Pages and profiles to tag third party sponsors in their posts, in order to ensure such connection is clear.
Facebook expanded that option to more users earlier this year (and added an application process for access).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store
Facebook's testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store, with a new ‘Store Visits’ option appearing for some advertisers.
As you can see from the above, the option would enable advertisers to ‘create a list of people who’ve previously visited your business location’.
How, exactly, Facebook would compile this list would likely come down to matching store visitors with Location Services switched on against in store Wi-Fi signals, enabling them to estimate location.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
3 Reasons to Try Facebook’s Lead Capture Forms
Facebook’s improved lead capture forms are working wonders for small-medium size businesses.
In this post, I'll outline three reasons why so many companies are happy with the new option.
If you’re one of those people that refuse to update your website from 2002, Facebook’s lead capture forms are definitely the way to advertise.
By Justin Kerby
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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