Honeyweb Blog / Facebook Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Cover Videos: Inspiration for Marketers
Interested in setting up a Facebook cover video on your business page?
Wondering how others are using cover videos on Facebook?
In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page.
By Megan O'Neill
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]
Are you looking for ways to increase the reach of your Facebook Advertising campaign?
Want to know how their custom audiences feature can help?
The below infographic outlines five ways to increase your ad reach - here’s a brief summary.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_686589343.jpg)
How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]
A successful marketing team relies on data, and Facebook provides a wealth of information to companies about their audiences.
Facebook Analytics enables marketers to see people’s interactions with their company, and can provide important insights into how to optimize the customer journey.
This metrics-rich tool within Facebook is divided into two sections: 'People' and 'Activity'.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]](https://www.honeyweb.com.au/uploads/blog/benefits.jpg)
3 Tips to Help Promote Your Brand on Facebook
With more than 2 billion monthly active users, Facebook is the network to promote your brand and connect with your target audience.
You see, many consumers are leveraging this platform to engage with their favorite brands and discover new ones - in fact, one-third of Millenials say they actually prefer to communicate with brands via social, as opposed to over the phone or in person.
As such, it’s important to maintain an active presence to appeal to modern consumer habits.
By Katrina Padron
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Now Lets You Keep Track of Which Ads You’ve Engaged With on the Platform
Facebook's rolling out a new tab called ‘Recent Ad Activity’
Which will enable users to view any of the ads they’ve clicked, Liked, commented on or shared on the platform, which could help improve the attribution of Facebook ad performance.
The feature was first spotted by Devesh Logendran and Facebook has now confirmed that the tab has been rolled out to all US users, with Facebook currently assessing which other regions they want to test the tool in.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads
Facebook's always looking to improve their ad targeting options and tools, and they recently updated their 'engagement' custom audiences,
Providing marketers with a range of new considerations for retargeting and connecting with interested consumers.
To access the new options, open your Business Manager dashboard and select the ‘Audience’ tab - this will navigate you to ‘Asset library’ section.
By Richa Pathak
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Tests a New Option to Cross-Post Instagram Stories to Facebook
Facebook started rolling out Facebook Stories - their Snapchat-clone within Facebook proper – to desktop users, with a new dedicated space being added to the top right of the desktop window.
So what, right? Nobody uses Facebook Stories anyway.
That would appear to be true - of all Facebook’s various Stories additions, Facebook Stories appears, thus far, to have been the least successful, at least anecdotally.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
