Honeyweb Blog / Facebook Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Behind the Scenes of Facebook’s New Dynamic Creative Feature
Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation – and that is the ability to A/B test their creatives.
Dynamic Creative is Facebook’s way of addressing that fundamental marketing need, making split testing easier and less time-consuming.
As any marketer knows, you’re only as good as your theory – and only through testing our images, headlines, and other factors can we find what truly resonates with our audience.
By Tory Wenger
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
7 Ideas to Help You Beat the New Facebook News Feed Changes
Facebook is changing it’s News Feed yet again, and I can hear social media marketers and Facebook Page owners across the world sighing out a big “ugh”.
To be completely honest I don’t really see these Facebook News Feed changes as a bad thing - I think it'll be a creative challenge for us marketers, and can be positive for the overall Facebook experience.
With that said, here are seven ideas to help you better deal with Facebook’s upcoming News Feed changes.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos
Just days after launching their new ‘Sound Collection’ of free audio tracks which users can freely add to their uploaded videos
Facebook has announced a new deal with Universal Music Group which will enable them to offer music from Universal artists for use in various ways across the platform.
How, exactly, Facebook intends to use and offer these new music tools is not clear, though as noted, the immediate opportunity would appear to be in video, where Facebook has put increased focus in 2018.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
Facebook confirmed it will begin testing pre-roll video ads on the platform’s video-centric features
Such as Watch in a blog post outlining several updates to its video distribution and monetization strategy. The test will start with six-second pre-roll ads.
Facebook will show more videos from publishers and creators that people actively want to watch, such as shows or videos that are part of series or content from partners who are creating active communities.
By David Kirkpatrick
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook’s Launching a New Library of Free Audio Tracks to Add Music to Your Videos
Facebook's launching a new listing of music tracks which people can use in their videos without fear of infringing copyright.
Called ‘Sound Collection’, the tool includes a listing of various audio options.
Facebook’s been looking for a solution on this front for years, with The New York Times reporting that they’ve been in negotiations to enable users to include Top 40 songs in their videos since 2015.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your Facebook local marketing experts, contact us to discover how we can help your business.
Everything You Need to Know About Facebook Lead Ads [Infographic]
Facebook Lead Ads provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.
Originally introduced in 2015, Facebook has unveiled several updates to Lead Ads, making them a more appealing, effective option.
And the revised Lead Ads do generate results - Land Rover, the British Automaker, experienced superior results than standard Facebook link ads and managed to reduce their social media lead generation cost by up to 4x.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![Everything You Need to Know About Facebook Lead Ads [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_768395854.jpg)
6 Easy Steps to Get Started with Facebook Groups for Your Business
Are you a member of any Facebook groups?
You may have signed up to some years ago, but forgotten all about them. If that’s the case, it’s time to take another look.
Recently, Facebook has paying more attention to groups, and adding some significant improvements and new features.
By Elizabeth Harmon
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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