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Honeyweb Blog / Facebook Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

The Global Economic Impact of Facebook: Unlocking Opportunities

It's estimated Facebook has enabled global economic impact of $227 billion and 4.5 million jobs around the world. 

Deloitte analysed the contribution Facebook supports as a catalyst for economic activity in ecosystems composed of marketers, app developers, and providers of connectivity. It’s estimated the platform has enabled global economic impact of $227 billion and 4.5 million jobs around the world in 2014.

The Global Economic Impact of Facebook: Unlocking Opportunities

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Facebook Call-to-Action Buttons: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week? > Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.”

Facebook Call-to-Action Buttons: This Week in Social Media

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10 Successful Facebook Marketing Examples

Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily?

To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst.

10 Successful Facebook Marketing Examples

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How McDonalds Wins in Social: Ranking at Number One

The restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect with fans. But is everyone succeeding?

We at Sprinklr decided to investigate which restaurants are winning in social and which ones have room for strategic improvement, using data harvested from ourSocial Business Index. We crunched the numbers and ranked the top 25 performing brands across multiple metrics. To see the full rankings and dive deeper into the 

How McDonalds Wins in Social: Ranking at Number One

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How Retailers Can Use Social Media in Stores to Drive Sales

Social media is an extension of retail locations, not a separate entity.

It's easy for a business to get wrapped online with social media without connecting that activity to their brick and mortar retail locations, but that's a result of misunderstanding the way retailers should be integrating their online activity.

How Retailers Can Use Social Media in Stores to Drive Sales

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12 Big Changes In Social Media This November

Facebook No Longer Sharing Promotional Organic Posts

There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.

12 Big Changes In Social Media This November

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Facebook Ad Campaign Changes: What Marketers Need to Know

Do you use Facebook ads to boost your business? Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

Facebook Ad Campaign Changes: What Marketers Need to Know

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