Honeyweb Blog / Facebook Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”
So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform.
Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
Facebook Launching New Reactions Other Than ‘Like’
Do Facebook posts of boring pets & ugly kids fill you with a heap of emotions? Then you'll love this latest innovation.
Facebook is rolling out six new ‘Reactions’ to show the range of emotions you feel when a friend posts a baby photo.
Your Audience Rules, How Facebook’s News Feed Algorithm Really Works
I recently attended an education session on Facebook’s News Feed algorithm, conducted by a social media lecturer of relatively high standing in the field. The session sounded great – insight into how Facebook’s News Feed algorithm actually works, the ‘hows’ and ‘whys’ of what appears in your News Feed and what brands can learn and implement in order to boost their organic reach. All great, all interesting. Except, the information presented was largely wrong.
This person, who speaks and presents to a great many people on social media best practices, outlined strategies that were either out-dated, ill-informed or just plain incorrect, yet stated them as total fact. And as other attendees narrowed their eyes and nodded along, I felt like standing up and saying ‘no, that’s not right’. But then that would assume I was right, and given the secrecy around the specifics of Facebook’s News Feed algorithm and how it works, maybe I was actually wrong. Maybe what was being presented here was the right info.
Digital Storytelling: When Art and Science Connect Emotions
Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective.
This doesn’t mean that storytelling in marketing is new of course.
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