Honeyweb Blog / Facebook Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Incorporate Facebook Live in Your Social Media Marketing
Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect.
Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics.
June 17, 2016 Sam Warren
socialmediatoday.com
Facebook Provides New Tools to Link Your Online Ad Efforts to Offline Sales
Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes, how does that convert to sales? So you’ve managed to up your total Instagram hearts, what does that mean for the bottom line? Because the connection between social interactions and conversions is often indirect, it can be difficult to accurately pinpoint how your efforts are paying off, a task made even more complex by the modern purchase journey, which often involves consumers moving between several devices before they buy.
But it is possible to connect the dots. Smart companies are evolving their data collection processes to better link people’s online personas to their offline actions, that’s why stores are so keen to get you to sign-up for loyalty schemes, that’s why e-mail addresses are so valuable to retailers. Once they have your digital 'fingerprint', they can trace it back, they can target you with ads, they can record your purchase history. Such efforts are the next evolution of social media marketing, because despite the huge rise in online shopping, 85% of consumers still prefer to shop in-store, and a massive 90% of retail sales still take place in a physical location.
12 Creative Ways to Use Facebook Cover Images for Business
Do you want to do more with your Facebook cover image? Wondering how other businesses are using Facebook cover images?
Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.
In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.
6 Tips for Making a Good Sponsored Facebook Post Even Better
When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details.
Who should you target, exactly? Is the image right for the post? Will the title inspire people to click (or is it just plain boring)? It’s not easy to put together a really good Facebook post, and it’s even harder to make it next-level great.
Quantium And Facebook Team Up To Measure The Impact Of Media Exposure
Data analytics and strategy firm Quantium has done a deal with social media superstar Facebook to become its Aussie partner when it comes to the measurement of advertising impact on store sales.
Quantium is only the third company in the world to hop into the data-rich bed of Facebook in this capacity, joining Datalogix in the US and the UK’s Dunnhumby.
[B&T Magazine]
Posted byB&T MAGAZINE
How to Target Your Facebook Ads to Business Locations
Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work?
Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work at specific companies.
How to Add a Services Section to Your Facebook Page
Are you a service-based business? Want to market your services through Facebook?
The Services section on Facebook allows professional service businesses to create a Services tab to highlight their offerings.
In this article, you’ll discover how to use the Services section of your Facebook page.
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