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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Key Results From the 2017 Digital News Report

Oxford University’s Reuters Institute for the Study of Journalism has just released their 6th annual Digital News Report.

Which has quickly become one of the most widely read and most valuable source of top-level data on digital news consumption trends around the world.

Having gone through all 136 pages, here's what I think are the most interesting findings.

By Sebastian Huempfer
socialmediatoday.com

Learn more about digital news here!  Contact Us!

Key Results From the 2017 Digital News Report

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7 Ways You Can Increase Instagram Engagement for Your Small Business

 Instagram is an essential tool for small business owners, as 75 percent of users will take action if a post inspires them and 70 percent of users follow at least one business on the app.

However, it’s not enough to just be on Instagram.

You need to create unique, interesting content that cultivates engagement in the form of likes, comments, shares and followers.

By Constantina Kokenes
socialmediatoday.com

Here are seven ways to help you improve your lack in engagement! Contact Us!

7 Ways You Can Increase Instagram Engagement for Your Small Business

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Facebook Continues Video Push, Adding New Group Video App and TV-Like Content

Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years.

Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward.

Why we can expect to see more video-aligned products and options added to Facebook’s repertoire as the platform advances.

By Andrew Hutchinson
socialmediatoday.com

Here are three Facebook video updates! Contact Us!

Facebook Continues Video Push, Adding New Group Video App and TV-Like Content

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The Best Facebook Remarketing Audience – AdEspresso Monthly Experiment

So, you’re planning a retargeting campaign, and you’re looking for the best Facebook remarketing audience.

Should you pick Post Engagement? Or would Leads be better? And what about Website Visitors? 

Facebook has plenty of interesting options for creating retargeting campaigns, but with so many different choices, it’s hard to tell whom to target first.

By Karola Karlson
adespresso.com

Keep reading to see what we discovered!! Contact Us!

The Best Facebook Remarketing Audience – AdEspresso Monthly Experiment

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Facebook Beacons: Growing Your Audience for Free

Facebook Page can check in, like the Page, and see all your posts - without you saying a single word, sending a single email, or putting up a single sign

Thanks to a remarkable piece of technology called the Facebook beacon, you can do just that.

Facebook beacon is a small device which you can place in your office or store which enables people to get more information about your business when they use Facebook during their visit. 

By Jessica Swanda
socialmediatoday.com

Take a look of the “Place Tips” for your business! Contact Us!

Facebook Beacons: Growing Your Audience for Free

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The Unconscious Bias In Facebook’s Moderation Problem

The recent leak of Facebook’s moderation practices

Facebook’s moderation practices are in the news yet again, as more detail of their playbook was leaked to the public (aka, their users) recently.

They highlight alarming inconsistencies and a disdain for duty of care. But they also illuminate the bias at the heart of the problem.

By B&T MAGAZINE
bandt.com.au

Find the Facebook problem here! Contact Us!

The Unconscious Bias In Facebook’s Moderation Problem

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6 Brands That are Driving Real Engagement with Facebook Marketing

Facebook remains one of the most powerful tools for brands to connect with their audiences.

In order to drive real engagement using Facebook, effective tactics include posting compelling visual content, optimizing your post frequency and timing, asking fans questions, hosting contests and so forth.

Ultimately, the brands who are most successful on Facebook are the ones that deliver extreme value to their audiences.

By Aaron Agius
socialmediatoday.com

Learn more about marketing tips here! Contact Us!

6 Brands That are Driving Real Engagement with Facebook Marketing

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