Honeyweb Blog / Facebook Management
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
Should My Business Advertise on Facebook?
Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.
And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.
By Brian Hughes
socialmediatoday.com
Facebook Advertising: 5 Things You Must Know Before Spending a Dime [Podcast]
In a new 'Social Zoom Factor' podcast, Pam Moore discusses the truth about Facebook advertising, and what people need to know to truly maximize their Facebook ad efforts.
Facebook advertising seems to be one of those things where every marketer's talking about it, but very few actually know how to drive real business results.
By Pam Moore
socialmediatoday.com
![Facebook Advertising: 5 Things You Must Know Before Spending a Dime [Podcast]](https://www.honeyweb.com.au/uploads/blog/Facebook_Advertising_5_Things_You_Must_Know_Before_Spending_a_Dime.jpg)
7 Reasons Why Your Facebook Strategy Isn’t Working
Building a winning Facebook presence takes time and effort. Here are seven ways you could be impeding your own progress on this front.
Most of us have been guilty of at least one of these Facebook pitfalls at some stage. And while they won’t necessarily make or break your business, making improvements in these key areas can boost overall Facebook Page engagement, maintain loyal customers and position your small business for success with potential customers.
By Kristin Hulse
socialmediatoday.com
Facebook’s Launching a Re-Designed Like Button and New Chrome Apps to Boost Engagement
Facebook’s Like button for websites is getting a makeover.
Seems relatively minor right? But just like Pinterest’s recent update of their web-sharing button (switching from ‘Pin it’ to ‘Save’), it’s actually more significant than it seems. Over on the Facebook Developer blog, Software Engineer Yue Cai explains the change, along a few others, in detail, noting that:
By Andrew Hutchinson
socialmediatoday.com
How to Target Local Customers With Facebook Ads
Do you want to connect with local customers on Facebook? Have you considered targeting them with Facebook ads?
Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area. In this article, you’ll discover how to get your business in front of local customers using Facebook ads.
By Aaron Agius
Social Media Examiner
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