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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Facebook Canvas: What Marketers Need to Know
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad.
read full articleFacebook Reactions: What Marketers Need to Know
Have you seen the new Facebook reactions? Wondering how they’ll affect your Facebook page?
Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions.
In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them.
read full articleHow to Use Flex Targeting to Optimize Your Facebook Ads
Do you want to improve your Facebook ad performance? Have you heard of flex targeting?
Flex targeting lets you serve Facebook ads to people who share a highly customized combination of interests, behaviors, and demographics.
In this article you’ll discover how to use flex targeting with your Facebook ads.
read full article17 Tips for Successful Facebook Contests
Are you planning a Facebook contest? Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success.
read full ArticleFacebook Audience Optimization: What Marketers Need to Know
Do you have a Facebook page? Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.
read full articleFacebook Launches Real-Time ‘Sports Stadium’ For Sport Fans
Facebook has launched a dedicated place for sports nerds to congregate and talk about balls; the Facebook Sports Stadium lets fans to celebrate, commiserate and talk trash with their friends and other sports fans.
Facebook’s product manager Steve Kafka said in a press release“Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”
read full articleThe Facebook Features Small Businesses Need To Know In 2016
Predicting the future in the ever changing world of digital marketing can be a tricky challenge, but one thing businesses can be certain of is that social media platforms will continue to find new ways to generate revenue, says SponsoredLinX CEO Ben Bradshaw.
In 2016, all of the major social networking sites will introduce new features designed to entice potential advertisers. With so many options available, confused businesses may be wondering where they should invest their marketing budget.
read full articleContact Us
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