Honeyweb Blog / Facebook Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?
Facebook has been busy rolling out new features for advertisers. After several iterations of AdWords-esque reporting tools (including a brief run with something actually called Quality Score), they have now announced their new Relevance Score.
Just a few days later they announced Product Ads, a new feature that will allow businesses to showcase multiple products.
Facebook Introduces Product Ads
Many businesses sell more than one product. But if your business has lots and lots of products to advertise, all that variety can present some challenges. How do you highlight more of your products? How do you advertise the right products to the right people?
Today we’re introducing product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.
8 Ways to Use Facebook Video for More Engagement
Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business?
Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed.
In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.
Facebook’s Thirty Months Of Staggering Advertising
Remember how much mobile revenue Facebook generated in Q2 2012? Not one penny. Thirty months later, in its Q4 2014 result, Zuckerberg’s Curse delivered almost $US2.5 billion, 98 per cent of its total advertising take, on the phone. Stunning.
It was only a few short years ago, immediately prior to its IPO, that the Social Network’s prospectus revealed that the company lacked a mobile strategy, had no mobile revenue, and couldn’t really predict what it all meant
How to Use Facebook Power Editor: A Complete Guide
Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager?
Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.
The Global Economic Impact of Facebook: Unlocking Opportunities
It's estimated Facebook has enabled global economic impact of $227 billion and 4.5 million jobs around the world.
Deloitte analysed the contribution Facebook supports as a catalyst for economic activity in ecosystems composed of marketers, app developers, and providers of connectivity. It’s estimated the platform has enabled global economic impact of $227 billion and 4.5 million jobs around the world in 2014.
Facebook Call-to-Action Buttons: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week? > Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.”
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