Honeyweb Blog / Facebook Adds
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Facebook Adds Custom Audience Creation Options Based on Shopping Activity
Facebook added some handy new Custom Audience creation options to align with increasing eCommerce activity.
Custom Audience options through Facebook Ads Manager, there's a new option to create a listing based on 'Shopping'.
Click through on that and you'll have three new options to build custom lists for ad retargeting:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Adds a New ‘Experiments’ Element to Ad Manager to Help Optimize Ad Performance
If you want to maximize the performance of your Facebook ads, you have to be willing to put the time in
Try out different audience targeting options and creative elements in order to see which ones gain the most traction, helping to refine your results.
To help with this, Facebook has this week added a new 'Experiments' section to Ads Manager.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > https://chatfuel.com/bot/honeyweb and we’ll respond ASAP ��
Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has this week launched a new 'one-time notification' API for businesses on Messenger
Which will enable brands to get in back contact with potential customers with updates relevant to their interests.
The option adds to business' capacity to stay in touch with users via direct message.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts
Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans.
Some users have had the option available to them for the last few months, so it may already be active on your Page.
Of course, you do need a number of Top Fans to make it useful.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Adds New Page and Group Ranking Factors into News Feed Algorithm
Facebook issued an amendment to add in new ranking signals for content from the Pages and Groups that people are most interested in.
Facebook explained how it regularly utilizes user surveys to garner feedback about the effectiveness of its feed algorithm.
Facebook says that it recently issued two additional surveys focused on Page and Group content.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Face book advertising experts, contact us to discover how we can help your business.
Facebook Adds New CTA Stickers for Page Stories
Facebook Stories hasn't yet become an essential element of the on-platform experience, though usage of the option is growing.
Sure, Stories are growing faster on Facebook's other properties (Instagram and WhatsApp), but the company still sees Stories.
And Facebook's keen to work with that trend - whether it's an actual trend or they have to make it one.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook Adds New Measures to Stop Political Interference, Improve Participation Ahead of US Midterm
As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda.
The first consideration, as noted, is reach - political activist groups know that they can get their messaging in front of the largest concentration of people possible via Facebook
And that they can target specific users with messaging designed to appeal to their leanings.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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