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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Adds New Tools to Mark the 10th Birthday of Messenger

This week marks the 10th birthday of Facebook Messenger

Which was launched as a separate app back in 2011 as part of Facebook's broader push to dominate the social communications space.

Though, in fairness, people only really started to care about Messenger in 2014, when Facebook forced users to download its separate messaging app by removing its messaging options from Facebook proper.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Adds New Monetization Options for Creators, Including Ads in Short Video Clips

Facebook has announced a range of new monetization options for creators

With a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs.

Facebook has announced that creators will now be able to earn money from videos as short as one minute long, "with a minimally interruptive ad running at 30 seconds".

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds New Monetization Options for Creators, Including Ads in Short Video Clips

READ FULL ARTICLE

Facebook Adds AR Effects and 360 Backgrounds to the Desktop Version of Messenger

Facebook is looking to help Messenger desktop users celebrate the holiday season

With a new set of AR effects, filters, and 360-degree backgrounds, the first effects of their type to be added to the desktop version of the app.

Users have been able to add AR effects within their regular, in-app Messenger interactions for some time.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds AR Effects and 360 Backgrounds to the Desktop Version of Messenger

READ FULL ARTICLE

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook's looking to help content creators maximize their revenue opportunities

By providing more ways for them to claim monetization rights when their content is re-posted across The Social Network, while it's also giving more creators access to its content claim tools.

The main change relates to claiming ownership of duplicate content, and associated ad revenue within such.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

READ FULL ARTICLE

Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

Is Facebook Watch really a significant video platform?

It's hard to say how successful Watch is, or will be, based on its performance thus far, but as per Facebook, it is seeing more usage over time:

Which sounds impressive, right? 1.25 billion people is almost half of Facebook's 2.7b monthly active user base.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

READ FULL ARTICLE

Facebook Adds Facebook Shop Tab, Expands Facebook and Instagram Shops to All US Businesses

It's been a while since we've had an update on the status of Facebook Shops

Which it first announced would be 'coming soon' back in May. But today, Facebook has unloaded a bunch of new updates for its eCommerce tools

Which will provide businesses with more ways to connect with customers, and sell direct on both Facebook and Instagram.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds Facebook Shop Tab, Expands Facebook and Instagram Shops to All US Businesses

READ FULL ARTICLE

Facebook Adds New Paid Events Options for Businesses and Creators

Facebook is launching a new paid events option in order to provide another way for businesses to generate direct income amid the COVID-19 crisis.

As you can see in the above example, the new option will enable businesses and creators to charge direct on Facebook for access to their online events. 

Tap on the 'Purchase Access' button and you'll be taken through the in-stream payment process, which is facilitated by your in-app settings. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Facebook Adds New Paid Events Options for Businesses and Creators

READ FULL ARTICLE

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