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Honeyweb Blog / Facebook Ad Metrics

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Accurately Track Your Facebook Ad Metrics in 2022

Do your Facebook ads seem to be underperforming?

Wondering how to reliably track and analyze campaign performance?

In this article, you’ll discover 11 steps to setting up an accurate reporting system for your Facebook advertising in 2022, despite privacy restrictions.

By Anna Sonnenberg
socialmediaexaminer.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Why Tracking Your Facebook Cost Per Engagement Isn’t Enough

One of the more straightforward Facebook ad metrics commonly used is Facebook cost per engagement.

However, just because it’s simple to calculate doesn’t mean it’s necessarily the most effective one for assessing your ad spend.

This article explains the Facebook cost per engagement metric. 

By Brad Smith
adespresso.com

Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

Why Tracking Your Facebook Cost Per Engagement Isn’t Enough

READ FULL ARTICLE

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