Honeyweb Blog / Facebook Activity
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]
A successful marketing team relies on data, and Facebook provides a wealth of information to companies about their audiences.
Facebook Analytics enables marketers to see people’s interactions with their company, and can provide important insights into how to optimize the customer journey.
This metrics-rich tool within Facebook is divided into two sections: 'People' and 'Activity'.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
![How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]](https://www.honeyweb.com.au/uploads/blog/benefits.jpg)
5 New Facebook Updates and Tests Spotted This Week
The changes just keep coming from Facebook.
Of course, that makes sense, Facebook know they need to innovate to stay ahead of the game – but for social media managers and those trying to ensure they’re putting their best foot forward on The Social Network, and utilizing every possible opportunity, it can make things difficult.
To help with this, we’re coordinating a weekly listing of Facebook updates and tests which have been spotted out ‘in the wild’.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Most Discussed Issues on Facebook and Instagram in August [Infographic]
Facebook has released its latest 'Hot Topics' report, which highlights the key subjects that generated the most discussion across The Social Network - Instagram included - in August.
The Hot Topics reports serve as a great resource for those looking to get a better understanding of key audience trends
Not only do they help identify the key topics of interest, but the charts also display which topics are of relevance to which demographic groups, whether they were more mentioned by older/younger users, or men and women.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Most Discussed Issues on Facebook and Instagram in August [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_375233740.jpg)
Facebook Adds More Active Indicators to Prompt Real-Time Interaction
Facebook's looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active.
The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that there’s a new 'Active' indicator on her profile showing when she’s online.
Not all users are seeing this, but as noted, it’s one of several tools Facebook’s testing out, or has rolled out, to generate more interaction.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Is Testing Colored Comments to Help Make Your Responses Stand Out
You know what looks really cool? These colored background posts on Facebook.
No doubt you’ve seen these crop up in your News Feed from time to time, and they look cool, right? They’re a bit fun, exciting, something different.
Okay, maybe not – at least to me. These colored posts have always seemed like maybe a step too far, a little too attention seeking.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
5 New Facebook Updates and Tests Spotted This Week
It’s amazing to consider the vast array of tests and variations running on Facebook’s platform at any given time.
Every day there are new features being discovered, new elements being tried out, some of them will lead to new updates, while others will get dropped and disappear without a trace.
Facebook announced a range of smaller tweaks and changes to how the News Feed is presented which are designed to encourage more engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
New Study Finds Facebook Page Reach Has Declined 20% in 2017
It’s not just you and your Page - according to new research by BuzzSumo
The average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.
BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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