Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 3 steps of email retargeting
Media is the major expense B2C marketers face when acquiring new customers and building email lists. For most, much of that media investment is wasted when they take the low-hanging fruit, aka immediate conversions, without properly retargeting the "rest of the media" until it converts.
In short: you've made the media buy and converted a few leads to customers, but the ROI is shaky. That changes when you retarget with email.
The 9 Email Mistakes That Make People Ignore Your Messages
Billions of emails are sent every day, but that doesn't mean we have any clue what we're doing. Follow these steps to improve your messages.
Despite the rise of social media, instant messaging, and all manner of apps, reports of email’s death have been greatly exaggerated. In fact, according to technology market research firm The Radicati Group, in 2015, roughly 2.6 billion people will use email, a number that will grow to more than 2.9 billion by the end of 2019.
Email Marketing: 5 test ideas for personalizing your email campaigns
Personalization is not new to email marketing; but has it lost some of its appeal with marketers?
Only 36% of marketers said they dynamically personalize email content using first names in subject lines and geo-location, according to the MarketingSherpa 2013 Email Marketing Benchmark Report. The report also revealed that only 37% of marketers segment email campaigns based on behavior.
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