Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Getting Segmentation Right During The Silly Season
In reviewing retargeting strategies, marketers need to adjust accordingly to the holiday season while delivering the right message to a properly segmented audience, Marin Software APAC managing director Jay Revels tells B&T.
You can ensure digital campaigns maximise on the holiday period by cleverly identifying new and old audiences through their online behaviour.
Email Marketing: 4 data points to help you build the case for a bigger budget in 2016
As we get towards the end of the year, it’s time for B2C marketers to make last-minute tweaks to drive holiday sales and B2B marketers to get those last few, really high-quality leads that will hopefully close in fiscal year 2015.
But don’t overlook another important date that is coming up on the calendar as well January 1, 2016. The day that 2016 budgets kick in for many marketers.
Email Still Top Digital Marketing Channel
With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported thatemail is preferred 70 percent of the time by consumers [Opens in a new window] as their choice of communication between them and businesses/brands.
Furthermore, a new infographic fromSpring Engage [Opens in a new window] , an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails. Check out the infographic below to learn more.
How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans
How does one end up with a list of 300k inactive users?
Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it’s difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers since he first set up his blog for The 4-Hour Workweek in 2007, Tim hadn’t sent a single email. However, he revived the email program one test at a time over the past year, and we interviewed him to discuss his recent successes.
The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]
In 2014, 35% of holiday shoppers relied on promotional emails to keep track of all the sweet deals. Can your customers count on you to keep them informed? And when your customers do open and click your emails, are you sending them to the right place?
Eliminate the guesswork with The Ultimate Holiday Email Marketing + Landing Page Guide, a free ebook written by Unbounce and the email experts at Campaign Monitor. It’s packed with the essential advice for running a delightful – and delightfully-successful – holiday campaign.
![The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]](https://www.honeyweb.com.au/uploads/blog/The_Ultimate_Guide_to_Running_a_Holiday_Email_Campaign_Free_Ebook.jpg)
Email Marketing Isn’t Dead, but How Can Marketers Keep it Alive?
With so many other ways to directly communicate with consumers (think social media, SMS, etc.), some brands have shied away or reduced their use of email. Marketing is expensive, and some brands may not be able to accurately measure email's return on investment, thus lessening its value. Flooding a customer's inbox with promotional emails, they might think, is outdated and annoying.
Well, think again. According to a new report [Opens in a new window] from Yesmail, the "never active" segment of email databases fell below 69 percent for the first time despite an increase in inbox volume. In simple terms, this means that although subscribers were receiving more emails from brands, they were more receptive to them. In general, this year's second quarter was a time of firsts for email marketing in several different aspects:
7 Ways Bigshot Companies Delight Customers With Email
There aren’t many canonical examples of great email marketing, but CD Babyfounder Derek Sivers is responsible for one.
Years before it was trendy to create kooky transactional emails, Sivers decidedthat his shipping confirmation email “felt really incongruent with [his] mission to make people smile.”
So he came up with something better:
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