Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Write Headlines that Get Shared and Drive Traffic
Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts.
Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And while all that might sound like a dread warning, there’s a sunny upside here: Get your headline right, and you’re halfway to success.
Email Language That Works: 5 Subject Line Tricks
By 2017, 132 billion business emails will be sent every day. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher.
Add to that, the fact that most emails are now opened on mobile devices—anywhere between 45 and 75 percent, depending on the statistic you look at.
The Advanced Guide to Transactional Emails That Convert
In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” His conclusion was that there is a very big difference between knowing and doing.
Good marketers continue to send unsolicited junk. [Tweet It!]
Transactional emails are the key every good marketer is talking about, but that few are doing something about.
5 Creative Ways to Grow Your Email List
Want to grow your email list? Got a blog?
New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you.
In this article you’ll discover five unique ways to grow your email list from your blog readers.
5 Growth Strategies for Cultivating Email Subscribers
Have you ever watched a nature documentary where they show all the animals gathered around the watering hole? Did you know that these animals return to the same watering hole over and over until they leave ruts in the ground?
What does my email subscriber strategy have to do with animals at a watering hole you ask? It’s an appropriate analogy to describe a consistent, reliable source of sustenance that draws in new subscribers and causes them to return time after time.
The Beginner’s Guide to Email Segmentation & Personalization
In the last 5 years, email has been pronounced dead half a dozen times, if not more. The truth is that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer. Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead”. [Tweet It!] And they’re right… it is dead.
The 10 most innovative emails of 2015
It's the New Year, and with the changing of the calendar comes a topic I cover annually -- the 10 most innovative emails of the year. With platforms continuing to get better, and email marketers continuing to get savvier, this might have been the toughest selection process yet!
As a reminder, this isn't a contest anyone entered. Like usual, email marketers had to get into my email inbox, or get noticed and shared with me by other email mavens. The categories reflect my thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. So, without further ado, I give you 2015's list.
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