Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“These 15 Online Tools Helped Me Start And Grow My Business”
In this guest post, entrepreneur Gloria Koop reveals the pick of online tools that can give any business – large or small – a badly needed kick along…
Being an entrepreneur is definitely not an easy undertaking and, when I finally took the leap and started my own business a few years ago, I felt terrified, stressed and alone. I really had no idea what I was doing, and there was a lot of trial and error A LOT. If I only knew then what I know now, I’m sure I would have found success much sooner, with the help of this fabulous thing we call the Internet, and all of the amazing – and sometimes FREE! tools you can find online.
By Gloria Koop
B&T Magazine
Breathtakingly Naive: How Aussie Retailers Still Struggle With Digital
In this guest post, Which-50.com’s Tess Bennett says, despite all the pouting, most Aussie retailers still struggle with the digital aspects of their businesses…
Industry-wide retailers have a “breath taking naiveté” when it comes to the role of digital in omnichannel, argues a new report from Retail Systems Research (RSR).
By Tess Bennett
B&T Magazine
5 Rules for Writing Sales Emails
It’s easy to think of ways not to write a sales email. You know you shouldn’t brag endlessly about your business, never considering why your prospect should care. You know you shouldn’t straight up ask someone to buy from you before you’ve even talked.
But how do you write a good sales email, one that isn’t too aggressive—but still achieves your goal of, you know, actually selling something? Keep these five rules in mind.
By Amy Saunders
Infusionsoft
What Your Small Business Needs to Know About Email Conversion
Email marketing is often cited as the most cost-effective way for small business to attract more customers. It works by driving visitors to your website, where they have an opportunity to convert.
The practice of email marketing has been around for a long time. What is new, however, is the art of personalizing each email send, tailoring a mass message to a precise target audience. Sending out a general newsletter to your subscribers is a start, but there are a few things to consider if you're looking to boost conversions for your email marketing campaigns:
Social Media Today: Andre Bourque
Email Marketing Subject Lines: How to Write Them So They Read Like Buttah
It’s the quandary of everyone who sends marketing emails: How do you get people to actually open your emails?
There’s a lot that goes into creating a clickable, compelling email. But the first thing people see may just be the most important part: the subject lines. Have you been giving your email subject lines the careful attention they deserve? Want to make them really enticing? Stop thinking of subject lines as titles, headlines or placeholders think of them as the first step in a long seduction, slowly drawing your recipients in.
7 Reasons People Unsubscribe from Your Email Marketing
Oh, email. It’s one of the top things we professionals love to complain about, second only to traffic, unreliable Wi-Fi connections, and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.)
But as much as we bellyache about our overstuffed inboxes and ruthlessly delete unreads, we expect our customers to rejoice with each new email marketing communication we send their way. And, somehow, allow ourselves to feel deflated by an ever-climbing unsubscribe rate.
5 Email Marketing Myths Debunked
Back in 1978, Gary Thuerk sent the first mass email to about 400 people. He used the Advanced Research Projects Agency Network because the Internet as we know it didn’t exist yet. That email was about products made by Digital Equipment Corp and it resulted in $13 million of sales. Thus, email marketing was born.
Email marketing predates social media by about 25 years, and, in a business easily seduced by the new, email marketing seems to have lost its glamor. Indeed, there is a misperception that it doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Honeyweb have done a fantastic job helping Maesbury Plumbers recreate our on-line image which has led to a significant improvement in connections with our customers. The website design and layout championed by Honeyweb is a major factor in new customers being able to understand who we are, what we offer and how to connect with us. Thanks Guys"
Richard Petterson
Maesbury Plumbers
