Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
When is the Best Time to Send an Email Marketing Campaign [Infographic]
Have you considered the relevance of timing when sending out your e-mail marketing campaigns?
With more and more people consuming information on the go, the timing of your e-mail outreach should be a key consideration - which is especially relevant as we head into the holiday season.
To help with this, SendinBlue recently conducted a survey of the six industries which most commonly use email marketing campaigns and determined when marketers should be sending emails in order to maximize customer engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![When is the Best Time to Send an Email Marketing Campaign [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_588238100.jpg)
10 Things You Shouldn’t Include in Your Email Marketing Campaigns [Infographic]
Are you looking for ways to improve your email marketing strategy?
Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below.
First on their list is using too many words – you have 8 seconds to capture your readers attention, so keep it short and sweet.
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
![10 Things You Shouldn’t Include in Your Email Marketing Campaigns [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_574451440.jpg)
Welcome Email Series: How to Engage Prospects Immediately
True or false - email is the most personal, engaging and effective media in the digital era?
I want to say “true” is the correct answer, however I’d have to amend the question by changing “email is” to “email can be.”
You see, email can be your most personal, engaging and effective medium when you “work it" - that is, you set it up to engage the reader.
By Barry Feldman
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Key Holiday Email Marketing Tips for 2017
Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas).
Come September, email marketers start preparing for one of the most important and busiest quarters of the year - the Holiday season.
Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season.
By Kevin George
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
7 Ways to Help Boost the Performance of Your Confirmation Emails
The confirmation email might be the least used way to make a real connection.
Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization.
They're already interested. They’ve already acted on that interest. So you need to make it count.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
6 Good (And 2 Bad) B2B And B2C Value Proposition Examples
Email subscriber Jennifer recently wrote to us saying, “I’m a big fan of MECLABS and your value proposition work.
I’d love to see a story with specific examples of five great value propositions.”
The first example of what a value proposition should look like is from the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program …
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Is Email Marketing Dead?
Email marketing has long been the bread and butter for marketers to build loyalty, trust and brand awareness.
However, in a time when audiences are getting harder to reach, and it’s harder than ever to make email campaigns successful, is it time we said goodbye to email marketing?
We need to stop being so heavily reliant on it as a sole tactic in reaching target audiences and instead be planning a more integrated, personalised experience across multiple channels.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
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Testimonials
"I considered a number of different marketing strategies to try and grow my business, including those recommended by marketing professionals in a marketing study. When somebody recommended I look into Honeyweb's eZmail and told me how dramatically it had helped their business, I knew I had my solution. Cost-effective and delivering proven results across a wide range of businesses, eZmail is a modern solution that I can use to hit my specific audience. I love being in complete control of when and how I use eZmail. And the price means I don't break my marketing budget!"
Viki Bickerton
Virtual Office Mania
