Honeyweb Blog / Email Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
11-point Checklist to Increase Email Clickthrough Rate
Don’t schedule your next list email just yet.
First, take a look at this handy checklist to ensure you’ve maximized the perceived value of what your customers will get by clicking through your email, and increase your email clickthrough rate.
After all, an email click is like a mini-purchase. If there isn’t a strong value force, customers will not act.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
The Guide to Permission-Based Email Marketing
The term permission-based email marketing" (aka opt-in email marketing) gets thrown around a lot
But many small businesses don't understand exactly what it means or the best way to get and manage their email marketing permission.
So, let's start with a definition.
By Madison Jacobs
infusionsoft.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Lead Your Team Beyond Email Marketing Monotony
Email marketing is a lot of wonderful things. Yada, yada, yada.
I don’t need to convince you of that, because you know it already. (And I don’t work for an email marketing vendor).
But …You gotta admit, it can feel like a bit of a drag sometimes.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Email Conversion Optimization: The 5 Key Elements
Marketing leaders leave more to chance than other business leaders.
Most other departments have well-defined methodologies to use when leading their teams. Supply chain and logistics leaders have Six Sigma.
The finance department has Generally Accepted Accounting Principles. Manufacturing leaders have Totally Quality Management.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local email conversion marketing experts, contact us to discover how we can help your business.
9-point Checklist to Get More Opens for Your Email Marketing by Reducing Perceived Cost
The Radicati Group predicted that the average business user would receive 97 emails per day in 2018.
97 emails per day. So why should they open yours?
To help you optimize your open rate, we’re giving you a nine-point checklist for minimizing the perceived cost of the email open.
By Daniel Burstein
sherpablog.marketingsherpa.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
8-point Checklist to Grow Your Email Marketing List by Maximizing the Perceived Value of Opting In
Every action you ask your customers to take has a cost and a value to them.
Even “free” actions like subscribing to an email list.
If you want to get more email subscriptions, you have to increase the perceived value of subscribing, while decreasing the perceived cost.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
7 Tips for Building an Engaged Email List [Infographic]
With the rising concerns around social media marketing - it's becoming ever more apparent that brands should also be working to build their own direct connection with their audience.
Email marketing gives you the capacity to do this, and to deliver your messaging straight to the inboxes of your potential customers, solidifying connection and keeping your offers front of mind.
But email has also been overused, at times, and consumers have become warier of spammy messages.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local Email marketing experts, contact us to discover how we can help your business.
![7 Tips for Building an Engaged Email List [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_50717861834.jpg)
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Testimonials
"I would like to thank you for helping us generate a NEW revenue stream for the club. eZmail is an amazing product... Previously I have not had to work with electronic newsletters and I was quite apprehensive about getting started. I must congratulate you on a wonderful template, the easy step by step guide when putting together a campaign and the final result looks great. The scope for editorial and pictures is generous and easy to work with and there are so many options when putting together an E-newsletter. The feedback from our E-newsletter has been excellent. I have found it easy to sell advertising spots to sponsors and supporters and as mentioned, it is now generating a new positive revenue stream for the club. The quantity of reports that I can pull are very useful for my campaigns, I can see what works and what doesn't and best of all compare campaigns and see if our database is growing, an excellent method to follow up new membership opportunities. Most importantly I thank you for your ongoing support."
Dee Shepard
Sturt Football Club
