Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media for E-Commerce Marketing
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever
The company released an infographic that depicts how people use social media and how social media can lead to conversions.
Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.
Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience.
Read more and see the infographic here. Source: Laura Forer
Learn how you can boost your E-commerce sales through our social media packages here. Don't wait - contact us by clicking here.
Ecommerce Social Media Marketing Trends to Focus on in 2017
Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever
They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.
If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:
- Private social messaging
- Direct social commerce
- Paid social advertising
See the full list here. Source: Patrick Foster
Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.
Honeyweb Staff Introductions: Steven Hamilton
Steven Hamilton (Managing Director of Honeyweb Online Marketing Solutions)
Steven is an ex AFL/SANFL professional footballer, having played for the North Melbourne Kangaroos and the North Adelaide Roosters. He played in the successful North Adelaide premiership team in 1991.
Due to injuries, Steven decided to retire from professional football and concentrate on a career in design, illustration and sales.
It was during this time Steven discovered a little thing called the Internet. Instantly seeing its potential, he quickly joined Global Internet Directories as a sales agent and soon excelled, winning the “Australasian Sales Achievement Award for 1997.”
With Steven’s design background, it soon became apparent the majority of websites were being designed by computer experts and lacked the professional appearance produced in traditional media. It was time for this to change, and Steven most certainly achieved this.
Establishing his first online marketing agency in 1998, and Honeyweb PTY LTD in July 2007, Steven has nearly 20 years' experience developing successful online marketing solutions for well over 500 clients.
Steven's favourite quote: “It’s nice to be important, but it’s more important to be nice.”
7 Tips for Improving Online Sales Using Social Media
Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels?
With the right plan, anyone can enhance people’s social media experience - thus generating more leads, sales and customers.
In the full article written by Aaron Orendorff, you’ll discover seven tips to improve your ecommerce using social media.
The top three include:
- Provide Sales Support With Native Chat
- Monitor Conversations About Your Business
- Encourage People to Share Their Customer Journey
Discover the main seven tips here. Source: Aaron Orendorff
Click here to learn how you can boost your business' online sales with Honeyweb Online Marketing's social media management plan. Don't hold off - contact one of our social media experts here.
Three Last Minute Christmas Tips For Online Stores: SaleCycle Chief Revenue Officer
With just a few weeks until Christmas, savvy Australian online shoppers are avoiding the crowded stores and shopping malls and in a race against time ordering their gifts online, hoping to have them delivered on time. In this opinion piece, Chris Brinkworth, Chief Revenue Officer, APAC for SaleCycle, has some last minute tips to capture your audience.
With Australians set to blow their Christmas budgets by more than $600 million this year, astute shoppers are hoping to save hundreds of dollars by shopping online before the mad rush. And online retailers are holding their breath.
By Karen Terranova
bandt.com.au
Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]
You’ve likely read about the effectiveness of urgency before. It’s a commonly used tactic, especially in the eCommerce realm.
This case study shows a specific example of how we got a 27.1% revenue lift by adding urgency to the product page.
![Implementing Urgency on eCommerce Product Pages For a 27.1% Lift [Case Study]](https://www.honeyweb.com.au/uploads/blog/mplementing_Urgency_on_eCommerce_Product_Pages_For_a_27_Lift.jpg)
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
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