Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster
A new study by Accenture demonstrates how Australia’s perceived poor telecommunications and internet speeds parlays into poor economic performance.
Australia’s political leaders have been debating how best to deliver broadband for well over a decade. Almost all of that debate is framed around the NBN. In that same time the world changed under their feet and commerce starting moving aggressively online and into mobile.
[B&T Magazine]
Posted byB&T MAGAZINE
Why Your Online Shop Front Is Just As Important As Your Bricks And Mortar
In this opinion piece, Michael Jenkins, CEO of Shout! Web Strategy, says online is now just as important as bricks and mortar for retailers, however, the two should still be treated as separate beasts…
Back in the 80s, 90s and even the early 2000’s an article like this wouldn’t have existed. Fast forward to 2016 and many, if not most, businesses have an online shop front – this is increasingly important given Australians spent roughly $19.2 billion on online retail in the 12 months to February 2016 (source: NAB).
What Is Shaping Online Consumer Behaviour?
In this opinion piece, senior social manager at OMD Fuse Danielle Le Toullec writes about the four important catalysts which are driving the most significant changes to the online consumer and retail space.
I have a confession to make… I hate shopping. But I’d be lying if I said I didn’t love clothes.
Polyvore Gives Sneak Peek Into What’s Trending With Aussie Online Shoppers
Yahoo7 has announced a local collaboration with leading social shopping site, Polyvore, across its Lifestyle and Entertainment sites. To celebrate the partnership, the Polyvore team dug into what exact items Australians would want to add to their wardrobe.
Polyvore is a shopping site where you can give and get styling ideas from the world’s largest style community. It offers partners an unmatched opportunity to create an immersive style experience, by activating trendsetters to bring brands to life.
Online And Offline Retail Are Converging At Last: Atomic 212’s Jason Dooris
Online retail and bricks and mortar stores aren’t mortal enemies. Far from it argues Atomic 212’s Jason Dooris (pictured below) in this opinion piece. And it’s all backed by some juicy examples too. And you can’t argue with that…
Online and offline retail should not be seen as two separate or opposing streams. One influences the other, and brands should develop their offline and online presences harmoniously, in order to create a holistic consumer experience.
Check out the NEW A&B Industries Ecommerce Website Designed & Constructed by Honeyweb
A&B Industries is a Sheet Metal Manufacturing business which has been operating for over 25 years and is located in the Northern Suburbs of Adelaide South Australia. We also distribute throughout the other states of Australia using our sales division, RW Sales that are located in Melbourne Victoria.
We now supply to over 300 local businesses throughout Australia including Electrical Wholesalers, Plumbing Stores, Wood Fire Stores, Fencing Contractors and also do custom jobs. We provide them with the best prices guaranteed. Our Gas heating products are Australian Gas Association tested and approved. We design & Manufacture to AS/NZ3000, ASNZ5601, AS/NZ3439 and AS/NZ3012.
WTF Are Hedonic Shoppers and Why Should You Care?
67.89% of online shopping carts are abandoned, according to the Baymard Institute.
Across the web, we see toolmakers capitalizing on this number, and promoting the idea that poorly optimized carts are costing retailers two-thirds of their sales.
But is it really true?
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