Honeyweb Blog / Ecommerce
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
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The Essential Messaging Component Most Ecommerce Sites Miss And Why It’s Deterring Your Customers
In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools.
It is obvious that everything on this site is designed to help visitors find the product they are looking for and to convince them that the product is right for them.
But there are many online furniture stores. Why should visitors choose this company over others?
By Linda Johnson
marketingexperiments.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.
4 Tips for Growing Your eCommerce Business with Social Media
Simply being on social media and earning lots of followers isn’t enough to drive people to your eCommerce business.
According to research conducted by Compass, the average conversion rates from social media to purchases are quite meager - to be precise, stores that have a presence with 5,000 or more followers have, on average, the following conversion rates per platform.
But what if you could push those numbers higher?
By Jordan Kasteler
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Study: 63% Of Aussies Would Shop Online If It Came With (Free) Next-Day Delivery
A new study has revealed that two-thirds of Australians would buy something online if it came with the promise of next-day delivery, however, very few Aussie businesses offer the service.
The latest Paypal mCommerce Index report showed 63 per cent of Aussies surveyed said next-day delivery would entice them to an online checkout, but the figure dropped to 28 per cent for stores that offer a 4-7 day delivery.
By B&T MAGAZINE
bandt.com.au
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The Complete Guide to Writing Product Descriptions That Convert
Most product descriptions are awful. Or worse, non-existent.
Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a place that most people don’t expect it.
In fact, some companies do product copy so well that it’s almost a feature of the product itself.
By: Alex Birkett
conversionxl.com
Honeyweb are your Local conversion content experts, contact us to discover how we can help drive more sale from your online shop.
Infographic: 90% Of Aussie Shoppers Transact With Three Or Less Brands Online
A new study by the Commonwealth Bank has found that 90 per cent of Australians who shop online interact with three or less brands and while many retailers are increasing their spend on tech (43 per cent), only 11 per cent are increasing their investment in mobile.
The report, titled Comm Bank Retail Insights, was based on the data of 500 local retailers and some $3 billion worth of online spend. You can read the full report here.
B&T Magazine
bandt.com.au
Honeyweb are your Local eCommerce experts, contact us and let's get you selling online.
2017 Ecommerce Marketing Checklist
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed
For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory.
Luckily, Armando Roggio from Practical Ecommerce has prepared a structured checklist, including these three tips:
- Plan to Measure
- Develop a Marketing Strategy
- Include Content Marketing
See the full list here. Source: Armando Roggio
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