Honeyweb Blog / Ecommerce Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Where’s the Best Place to List Ecommerce Product Benefits?
Where should you list your benefits on an ecommerce product page? Through ConversionXL Institute, we used eye-tracking to test different locations for a list of benefits and see the effectiveness of placement.
We used a product page of the Australian beauty supply retailer Adore Beauty.
By: Ben Labay
conversionxl.com
Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one….
The cart abandonment campaign.
Why?
Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series and more, we’ve seen this campaign prove itself as the biggest money maker by far, plus it’s conversion rate to sale (due to customers being deep in the buying cycle) is a lot higher than most other campaigns due to buying intent.
By Tom Krawiec
conversionxl.com
Study: Two-Thirds Of Aussies Base Online Shopping Decisions Based On Delivery
Nearly two-thirds of digitally savvy consumers report basing a purchase decision on delivery options. And they warn that they often abandon shopping carts before orders are submitted if the process is cumbersome.
The findings, from an Accenture study called Differentiating Delivery: How to Win the eCommerce Battle, suggests that the right delivery partners, easy website navigation and multiple shipping options are critical success factors for etailers.
[B&T Magazine]
Posted byB&T MAGAZINE
SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment
Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.
Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.
[Karen Terranova]
Posted byKAREN TERRANOVA
What Do You Do When Your Customers Are Afraid To Shop Online?
You and I may have a hard time believing it, but many people are afraid to shop online.
Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug in the time between writing and editing this article. You, too, probably regularly buy books, movies, clothes, and software online.
By: Alex Birkett
ConversionXL
Report: 84% Of Aussies Would Buy More Stuff If Internet Speeds Were Faster
A new study by Accenture demonstrates how Australia’s perceived poor telecommunications and internet speeds parlays into poor economic performance.
Australia’s political leaders have been debating how best to deliver broadband for well over a decade. Almost all of that debate is framed around the NBN. In that same time the world changed under their feet and commerce starting moving aggressively online and into mobile.
[B&T Magazine]
Posted byB&T MAGAZINE
Check out the NEW Bartercard Cellars Ecommerce Website Designed & Constructed by Honeyweb
Bartercard is connecting businesses with the world’s highest-quality producers of wine in Australia.
Australia is the wine capital of the world with many famous wine regions and more than 10,000 cellar doors and retailers pouring household name labels, which is why Bartercard is ideally positioned to offer a wholesale buying service for our members.
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