Honeyweb Blog / Ecommerce Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways Online Retailers Are Handling Marketing All Wrong
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven [Opens in a new window] since 2002 and a compounded 10 percent growth rate is expected right through to 2017 [Opens in a new window] .
Or so you'd think.
Thing is, though, e-commerce growth is stagnating due to an ever-growing number of participants. While big players like Amazon.com and eBay have businesslike marketing that gets the job done, and smaller guys like Naked Wines or Dollar Shave Club exhibit flashes of brilliance, most online retailers aren't seeing anything like the revenue they could. Why? Their marketing just isn't good enough.
Aussies Set To Spend $7 Billion Online Over Christmas Says Adobe
Get ready to splurge, Australia! An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online in Australia this Christmas season.
Adobe has a solid track record making these calls and last year its Cyber Monday and Thanksgiving predictions came within two per cent of the mark.
Sydneysiders Spend Double On Online Transactions As Melburnians
The latest quarterly Online Retail Report from eWAY has revealed Sydneysiders are now the biggest online spenders in Australia, overtaking Melbourne by 5.7 per cent and spending more than double the amount per transaction.
eWAY, which processes a quarter of all online spend in Australia, reported Australians spent $4.98 billion online in the third quarter of 2015, a 15.2 per cent increase on the previous comparable period (PCP). Online retail sales for this year to quarter end are $14.3 billion, with yearly totals tipped to surpass the 2014 record of $16.6 billion reported by eWAY.
Roy Morgan Research: Online grocery shopping still niche (but not for much longer)
Like taxes, bills and bad drivers, shopping for groceries is one of life’s inevitabilities. Yet according to the latest findings from Roy Morgan Research, less than half (47.4%) of the Australian population actually enjoy grocery shopping. Which begs the question: why aren’t more people sparing themselves the angst of the supermarket and purchasing their groceries online?
Some 12.8 million Australians are their household’s main grocery-buyer, yet only 3.0% of them (389,000 people) do their supermarket shopping via the internet in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases this way.
Can SSL, Trust Seals and Other Security Indicators Increase Conversions?
Imagine you’re in the waiting room at the “Smiles 4 Dayz” dental office. There’s some standard elevator music playing, and everything seems pretty average.
Except that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Even more curious, the form lists the dentist as simply “Mrs. Liza Hoover,” not “Dr. Hoover,PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on.
The top discoveries from 2014 (over 300 tests) applied to your pages (with Flint McGlaughlin)
In this Web clinic replay, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will walk you through a case study in which an ecommerce company tested two versions of a product page and saw dramatically different results.
McGlaughlin will explain not only which elements impacted the conversion rate of the experiments run in our labs, but also the cognitive psychology behind the results. He will then apply the transferrable key principles from these tests to audience-submitted pages to give you ideas for improving your own website.
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